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# eMarketer: Price beats every other streaming perk with viewers
- URL: https://www.medianexis.com/emarketer-price-beats-every-other-streaming-perk-with-viewers/
- Published: 2026-09-29T16:04:50.000Z
- Updated: 2026-09-29T16:04:51.000Z
- Description: eMarketer’s Peter Clark reports that streaming subscribers rank price as the top factor in deciding which services to keep, ahead of content library size, ad-free viewing, and exclusive originals.
- Author: The Signals Desk
- Tags: Streaming, Peter Clark, Viewers rank price above other streaming perks

**Why it matters.** Streaming services must justify price increases with cheaper ad-supported or bundled tiers, or risk losing subscribers to churn.

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Peter Clark*](https://www.medianexis.com/tag/by-peter-clark/) *·* [*read the original*](https://www.emarketer.com/content/viewers-put-price-ahead-of-every-other-streaming-perk?ref=medianexis.com)*.*