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# eMarketer: retail media and influencer marketing are converging
- URL: https://www.medianexis.com/emarketer-retail-media-and-influencer-marketing-are-converging/
- Published: 2026-10-19T16:53:22.000Z
- Updated: 2026-10-19T16:53:23.000Z
- Description: eMarketer’s Peter Clark reports that retail media networks are increasingly pairing their first-party purchase data with influencer marketing, letting brands target creator campaigns using actual shopper behavior instead of demographic guesses.
- Author: The Signals Desk
- Tags: Retail-media, Peter Clark, eMarketer: retail media and influencer marketing are converging

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Peter Clark*](https://www.medianexis.com/tag/by-peter-clark/) *·* [*read the original*](https://www.emarketer.com/content/retail-media-s-data-machine-meets-influencer-marketing-s-human-touch?ref=medianexis.com)*.*