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# Emmys ratings sink 10%, but Apple TV dominates with 29 wins
- URL: https://www.medianexis.com/emmys-ratings-sink-10-but-apple-tv-dominates-with-29-wins/
- Published: 2026-09-18T22:55:39.000Z
- Updated: 2026-09-18T22:55:39.000Z
- Description: This year’s Emmys drew just 6.7 million viewers, down 10% from last year, even as NBCU touted 133 million social video views.
- Author: Fabric.Media Editorial
- Tags: Streaming, Alan Wolk, Apple TV, HBO Max Emmy Night 3 showdown

**Why it matters.** Broadcast networks, shut out of every major category, can no longer point to shared-schedule appointment viewing as their advantage over streamers.

*Signal from* [*TVREV*](https://tvrev.com/?ref=medianexis.com) *·* [*Alan Wolk*](https://www.medianexis.com/tag/by-alan-wolk/) *·* [*read the original*](https://www.tvrev.com/news/wir20260918?ref=medianexis.com)*.*