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# Energy drink brand Gorgie tests AI-run CTV buying via Kargo’s Karlo
- URL: https://www.medianexis.com/energy-drink-brand-gorgie-tests-ai-run-ctv-buying-via-kargos-karlo/
- Published: 2026-10-27T21:37:16.000Z
- Updated: 2026-10-27T21:37:16.000Z
- Description: Ad Age’s Garett Sloane reports that energy drink brand Gorgie is using Kargo’s new AI platform, Karlo, to move its media buying beyond Instagram and TikTok into connected TV.
- Author: The Signals Desk
- Tags: Ad-tech, AI, Garett Sloane, Ad Age: Gorgie's AI-powered CTV media planning

**Why it matters.** If AI tools like Karlo prove out, mid-size brands gain access to premium CTV inventory that was previously reserved for advertisers with large agency teams and budgets.

*Signal from* [*adage.com*](https://adage.com/?ref=medianexis.com) *·* [*Garett Sloane*](https://www.medianexis.com/tag/by-garett-sloane/) *·* [*read the original*](https://adage.com/technology/ai/aa-gorgie-connected-tv-media-buying-kargo/?ref=medianexis.com)*.*