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# Epson used Amazon’s full-funnel stack to escape the search-ads trap
- URL: https://www.medianexis.com/epson-used-amazons-full-funnel-stack-to-escape-the-search-ads-trap/
- Published: 2026-10-21T13:20:28.000Z
- Updated: 2026-10-21T13:20:28.000Z
- Description: Next in Media’s Mike Shields reports that Amazon’s Charlotte Maines and Amerge’s Laura Abadias discuss how Epson linked Fire TV, Prime Video, and Amazon Marketing Cloud to launch its LightStudio projector.
- Author: The Signals Desk
- Tags: Retail-media, Mike Shields, Next in Media podcast: Amazon Ads Epson case study

*Signal from* [*Next in Media (podcast)*](https://mikeshields.substack.com/) *·* [*Mike Shields*](https://www.medianexis.com/tag/by-mike-shields/) *·* [*read the original*](https://next-in-media.simplecast.com/episodes/amazon-ads-how-epson-scaled-fast-n%5FPxVJ3H?ref=medianexis.com)*.*