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# EPTVI lays out six fixes for Europe’s fragmented programmatic TV market
- URL: https://www.medianexis.com/eptvi-lays-out-six-fixes-for-europes-fragmented-programmatic-tv-market/
- Published: 2026-10-01T16:06:24.000Z
- Updated: 2026-10-01T16:06:25.000Z
- Description: Advanced Television reports that the European Programmatic TV Initiative’s Stage Two report proposes six fixes for programmatic TV, including expanded JIC roles, a common impressions-reporting spec, a signals framework, and creative ID interoperability.
- Author: The Signals Desk
- Tags: Ad-tech, Competition Authority, European TV initiative programmatic barriers proposal

**Why it matters.** If JICs expand into programmatic assurance as proposed, buyers gain a trusted cross-border currency that today forces them to reconcile five different national reporting systems.

*Signal from* [*advanced-television.com*](https://advanced-television.com/?ref=medianexis.com) *·* [*Competition Authority*](https://www.medianexis.com/tag/by-competition-authority/) *·* [*read the original*](https://www.advanced-television.com/2026/10/01/european-tv-initiative-sets-out-proposals-to-tackle-programmatic-barriers/?ref=medianexis.com)*.*