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# Evan Shapiro’s report maps sports fandom’s shift to social and creators
- URL: https://www.medianexis.com/evan-shapiros-report-maps-sports-fandoms-shift-to-social-and-creators/
- Published: 2026-11-03T15:29:07.000Z
- Updated: 2026-11-03T15:29:07.000Z
- Description: Media War & Peace’s Evan Shapiro reports that leagues and platforms will generate more than $115 billion this year even as sports rights fragment across paywalls, pushing fans toward creators, clips and highlights on social platforms.
- Author: The Signals Desk
- Tags: Creators, breaking, Evan Shapiro, Media War & Peace: sports fandom affinity economy report

**Why it matters.** Broadcasters and streamers paying billions for rights now compete for attention against creators and clip culture that fans reach for free on social platforms.

*Signal from* [*Media War & Peace*](https://eshap.substack.com/) *·* [*Evan Shapiro*](https://www.medianexis.com/tag/by-evan-shapiro/) *·* [*read the original*](https://eshap.substack.com/p/sports-fandom-and-affinity)*.*