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# Execs: CTV remote data could replace Nielsen as TV’s measurement signal
- URL: https://www.medianexis.com/execs-ctv-remote-data-could-replace-nielsen-as-tvs-measurement-signal/
- Published: 2026-10-13T16:32:01.000Z
- Updated: 2026-10-13T16:32:02.000Z
- Description: Adweek’s Dawn Papandrea reports that at an ADWEEK House panel sponsored by Best Buy Ads, executives from BrightLine, LG Ad Solutions, Roku and Hello Party said commerce data and remote-control interactions are turning CTV into a targetable, interactive format.
- Author: The Signals Desk
- Tags: Measurement, Dawn Papandrea, Adweek: CTV to revolutionize ad experience

**Why it matters.** If remote-interaction data scales as a currency alongside or instead of Nielsen ratings, buyers gain a new basis for valuing and targeting CTV inventory.

*Signal from* [*adweek.com*](https://adweek.com/?ref=medianexis.com) *·* [*Dawn Papandrea*](https://www.medianexis.com/tag/by-dawn-papandrea/) *·* [*read the original*](https://www.adweek.com/convergent-tv/move-over-socialctv-is-about-to-revolutionize-the-ad-experience/?ref=medianexis.com)*.*