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# F1 and Consumable launch US audio ad network for racing fans
- URL: https://www.medianexis.com/f1-and-consumable-launch-us-audio-ad-network-for-racing-fans/
- Published: 2026-10-27T14:25:00.000Z
- Updated: 2026-10-27T14:25:00.000Z
- Description: Advanced Television reports that Formula 1 and Consumable have launched the F1 Audio Network in the US, a sound-on ad product running across mobile apps and Consumable’s wider audio ecosystem, powered by its PODiQ identity technology.
- Author: The Signals Desk
- Tags: Creators, F1, Consumable launch F1 Audio Network

**Why it matters.** Brands get a new addressable audio channel to reach F1 fans beyond race broadcasts, with Consumable’s identity tech making listeners targetable at scale.

*Signal from* [*advanced-television.com*](https://advanced-television.com/?ref=medianexis.com) *·* [*read the original*](https://www.advanced-television.com/2026/10/23/formula-1-consumable-launch-f1-audio-network/?ref=medianexis.com)*.*