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# Fashion and beauty creators shouldn’t be typecast
- URL: https://www.medianexis.com/fashion-and-beauty-creators-shouldnt-be-typecast/
- Published: 2026-09-21T18:07:58.000Z
- Updated: 2026-09-21T18:07:58.000Z
- Description: At Glossy Pop NYC, veteran creators and athletes described shifting from single-lane influencers into strategic brand partners with input on product and creative.
- Author: The Signals Desk
- Tags: Creators, Gabriela Barkho, Creators' evolving role in fashion and beauty

*Signal from* [*modernretail.co*](https://modernretail.co/?ref=medianexis.com) *·* [*Gabriela Barkho*](https://www.medianexis.com/tag/by-gabriela-barkho/) *·* [*read the original*](https://www.modernretail.co/marketing/how-the-role-of-creators-has-evolved-in-the-fashion-and-beauty-industries/?ref=medianexis.com)*.*