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# Fashion shoppers watch movies and sports, not fashion content, data shows
- URL: https://www.medianexis.com/fashion-shoppers-watch-movies-and-sports-not-fashion-content-data-shows/
- Published: 2026-11-06T22:07:24.000Z
- Updated: 2026-11-06T22:07:25.000Z
- Description: The Measure’s Scout Jacobs reports that Tubular data shows none of the top 10 YouTube creators by overlap with apparel shoppers are fashion creators; most skew Film & Movies.
- Author: The Signals Desk
- Tags: Creators, Scout Jacobs, The Measure: fashion shoppers' social video habits

**Why it matters.** Apparel brands overspending on fashion-niche creators risk missing shoppers who actually spend their viewing time on entertainment, sports and gaming content.

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=medianexis.com) *·* [*Scout Jacobs*](https://www.medianexis.com/tag/by-scout-jacobs/) *·* [*read the original*](https://www.themeasure.net/what-fashion-shoppers-are-actually-watching-on-social-video/?ref=medianexis.com)*.*