> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# FAST viewership growth outpaces advertiser demand
- URL: https://www.medianexis.com/fast-viewership-growth-outpaces-advertiser-demand/
- Published: 2026-10-21T13:19:47.000Z
- Updated: 2026-10-21T13:19:47.000Z
- Description: eMarketer’s Marisa Jones reports that FAST platforms keep drawing more viewers, but advertiser spending on the format isn’t climbing at the same pace, leaving a widening gap between audience growth and ad dollars committed.
- Author: The Signals Desk
- Tags: Streaming, Marisa Jones, eMarketer: FAST viewer growth outpaces ad demand

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Marisa Jones*](https://www.medianexis.com/tag/by-marisa-jones/) *·* [*read the original*](https://www.emarketer.com/content/fast-attracts-more-viewers-without-matching-gains-advertiser-demand?ref=medianexis.com)*.*