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# Fire TV, Roku dominate open CTV programmatic on large screens
- URL: https://www.medianexis.com/fire-tv-roku-dominate-open-ctv-programmatic-on-large-screens/
- Published: 2026-09-19T13:54:59.000Z
- Updated: 2026-09-19T13:54:59.000Z
- Description: Smart TVs take 57% of U.S. open CTV programmatic spend versus 43% for mobile and tablets, per a Pixalate report. Amazon Fire TV leads large-screen share at 30%, ahead of Roku’s 18%, Samsung’s 5%, and Apple TV’s 4%.
- Author: The Signals Desk
- Tags: Ad-tech, Wayne Friedman, CTV programmatic served mostly on large screens study

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=medianexis.com) *·* [*Wayne Friedman*](https://www.medianexis.com/tag/by-wayne-friedman/) *·* [*read the original*](https://www.mediapost.com/publications/article/416951/study-finds-more-than-half-of-ctv-programmatic-ser.html?hashid=MKw7HazzSqudK4x2xeFJug&ref=medianexis.com)*.*