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# Flo and Motorway build teams to game AI answer engines
- URL: https://www.medianexis.com/flo-and-motorway-build-teams-to-game-ai-answer-engines/
- Published: 2026-10-13T16:30:41.000Z
- Updated: 2026-10-13T16:30:41.000Z
- Description: Adweek’s Trishla Ostwal reports that Motorway tracks LLM outputs in real time, seeing new content cited within 24 hours, while Flo Health has a manager dedicated solely to LLM discoverability working across channels.
- Author: The Signals Desk
- Tags: Ad-tech, AI, Trishla Ostwal, Adweek: Flo, Motorway AI search playbook

**Why it matters.** Marketers now treat AI answer engines as a discoverability channel requiring dedicated headcount, not just a byproduct of SEO.

*Signal from* [*adweek.com*](https://adweek.com/?ref=medianexis.com) *·* [*Trishla Ostwal*](https://www.medianexis.com/tag/by-trishla-ostwal/) *·* [*read the original*](https://www.adweek.com/media/flo-and-motorways-playbook-for-getting-cited-by-ai/?ref=medianexis.com)*.*