> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Forrester: “Recommendation share” will replace impressions as top media KPI
- URL: https://www.medianexis.com/forrester-recommendation-share-will-replace-impressions-as-top-media-kpi/
- Published: 2026-09-19T13:54:46.000Z
- Updated: 2026-09-19T13:54:47.000Z
- Description: Forrester’s “Predictions 2027: Media And Advertising” report argues that as consumers delegate research to AI engines, marketers will care less about ad views and more about whether engines recommend their brand.
- Author: The Signals Desk
- Tags: Measurement, AI, Ray Schultz, Marketing shift toward AI engine recommendation

**Why it matters.** Marketers must now prove brand favorability inside LLM answers rather than ad impressions, a currency shift that hands new leverage to AEO measurement vendors.

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=medianexis.com) *·* [*Ray Schultz*](https://www.medianexis.com/tag/by-ray-schultz/) *·* [*read the original*](https://www.mediapost.com/publications/article/418124/marketings-flash-forward-you-have-to-be-recommen.html?ref=medianexis.com)*.*