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# Fox exec: pregame ads outperform, but supply-path trust is the real premium test
- URL: https://www.medianexis.com/fox-exec-pregame-ads-outperform-but-supply-path-trust-is-the-real-premium-test/
- Published: 2026-09-22T12:44:37.000Z
- Updated: 2026-09-22T12:44:37.000Z
- Description: Fox VP Meagan Myers argues live-event value now extends to pregame, highlights and shoulder content. Fox-commissioned MediaProbe research found World Cup pregame ads drew the highest emotional engagement, but she warns unauthorized programmatic supply threatens that premium economics.
- Author: The Signals Desk
- Tags: Ad-tech, Meagan Myers, Fox exec: pregame ads outperform, but supply-path trust is the real premium test

**Why it matters.** Buyers now need supply-path verification like ads.txt to confirm programmatic premium inventory is authentic, or risk budget diverting to spoofed environments.

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=medianexis.com) *·* [*Meagan Myers*](https://www.medianexis.com/tag/by-meagan-myers/) *·* [*read the original*](https://www.themeasure.net/premium-gets-kick-started-before-the-final-whistle/?ref=medianexis.com)*.*