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# Fox extends iSpot outcome-measurement deal after strong first year
- URL: https://www.medianexis.com/fox-extends-ispot-outcome-measurement-deal-after-strong-first-year/
- Published: 2026-07-30T00:00:00.000Z
- Updated: 2026-09-17T17:40:42.000Z
- Description: Fox is expanding its iSpot partnership after a year of using it to measure and optimize campaigns across linear and streaming via Fox AdStudio. It’s a vote of confidence for outcome-based measurement over legacy TV metrics as buyers demand proof…
- Author: Fabric.Media Editorial
- Tags: Measurement, #archive-backfill, Jon Lafayette

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=medianexis.com) *·* [*Jon Lafayette*](https://www.medianexis.com/tag/by-jon-lafayette/) *·* [*read the original*](https://www.themeasure.net/the-business-of-data-with-jon-lafayette-impact/?ref=medianexis.com)*.*