> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Fox scales agentic ad platform to linear TV, not just streaming
- URL: https://www.medianexis.com/fox-scales-agentic-ad-platform-to-linear-tv-not-just-streaming/
- Published: 2026-11-02T15:22:37.000Z
- Updated: 2026-11-02T15:22:38.000Z
- Description: MediaPost’s Dave Morgan reports that Fox Corporation is expanding its agentic transaction platform, Fox AdStudio, so agencies including WPP, Omnicom, Stagwell and Horizon can plan, negotiate, buy and optimize campaigns across both linear TV and streaming.
- Author: The Signals Desk
- Tags: Ad-tech, AI, Dave Morgan, MediaPost: agentic vs programmatic in premium video

**Why it matters.** Agencies gain a direct, automated path to negotiate and adjust linear TV buys mid-campaign, something traditional programmatic systems built for digital have never supported.

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=medianexis.com) *·* [*Dave Morgan*](https://www.medianexis.com/tag/by-dave-morgan/) *·* [*read the original*](https://www.mediapost.com/publications/article/419098/agentic-plays-chess-to-programmatics-checkers-in.html?ref=medianexis.com)*.*