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# FreeWheel will follow NBCU, not stay with Comcast, in spinoff split
- URL: https://www.medianexis.com/freewheel-will-follow-nbcu-not-stay-with-comcast-in-spinoff-split/
- Published: 2026-10-27T21:36:48.000Z
- Updated: 2026-10-27T21:36:49.000Z
- Description: AdExchanger reports that FreeWheel, Comcast’s video ad server, will join NBCUniversal when the new public company lists next year, citing tipsheet.ai’s reporting on internal Comcast communications.
- Author: The Signals Desk
- Tags: Ad-tech, AdExchanger: NBCU gets FreeWheel in Comcast split

**Why it matters.** The move breaks from the pattern at AT&T and Verizon, where telecoms spun off or shuttered their ad-tech units instead of keeping them close to content.

*Signal from* [*adexchanger.com*](https://adexchanger.com/?ref=medianexis.com) *·* [*read the original*](https://www.adexchanger.com/daily-news-roundup/tuesday-27102026/?ref=medianexis.com)*.*