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# Frequency, OpenGlass bring In-Scene ads to Plex’s CTV platform
- URL: https://www.medianexis.com/frequency-openglass-bring-in-scene-ads-to-plexs-ctv-platform/
- Published: 2026-11-13T17:59:58.000Z
- Updated: 2026-11-13T17:59:58.000Z
- Description: Advanced Television reports that Frequency and OpenGlass have launched In-Scene Advertising on Plex’s Connected TV platform, pairing Frequency’s stream-native ad tech with OpenGlass’s programmatic demand to place ads within content rather than in traditional commercial breaks.
- Author: Medianexis Signals Desk
- Tags: Ad-tech, Frequency Ads, OpenGlass in-scene ads on Plex

**Why it matters.** Publishers gain a new programmatic inventory format that runs through existing DSPs without adding ad breaks that disrupt viewing.

*Signal from* [*advanced-television.com*](https://advanced-television.com/?ref=medianexis.com) *·* [*read the original*](https://www.advanced-television.com/2026/11/11/frequency-ads-openglass-launch-in-scene-advertising-on-plex/?ref=medianexis.com)*.*