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# FTC clears Publicis-LiveRamp deal with five-year data firewall order
- URL: https://www.medianexis.com/ftc-clears-publicis-liveramp-deal-with-five-year-data-firewall-order/
- Published: 2026-10-27T14:25:30.000Z
- Updated: 2026-11-02T18:39:39.000Z
- Description: MediaPost’s Steve McClellan reports that the FTC and Publicis Groupe have agreed to a proposed consent order tied to Publicis’s $2.2 acquisition of data connectivity firm LiveRamp.
- Author: The Signals Desk
- Tags: Ad-tech, Steve McClellan, FTC approves Publicis-LiveRamp deal with conditions

**Why it matters.** LiveRamp customers outside Publicis gain a federally enforced guarantee of continued access to its data connectivity tools, blocking Publicis from using the acquisition to favor its own agency business.

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=medianexis.com) *·* [*Steve McClellan*](https://www.medianexis.com/tag/by-steve-mcclellan/) *·* [*read the original*](https://www.mediapost.com/publications/article/418857/publicis-agrees-to-ftc-consent-order-settles-live.html?ref=medianexis.com)*.*