> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Gaming ad spend still trails its audience, IAB PlayFronts told
- URL: https://www.medianexis.com/gaming-ad-spend-still-trails-its-audience-iab-playfronts-told/
- Published: 2026-09-22T12:42:16.000Z
- Updated: 2026-09-22T12:42:17.000Z
- Description: At IAB’s PlayFronts, the IAB’s Cintia Gabilan noted gaming’s audience and engagement have been enormous for years while ad dollars haven’t followed.
- Author: The Signals Desk
- Tags: Ad-tech, Sara Karlovitch, Gaming ad spend still trails its audience, IAB PlayFronts told

**Why it matters.** Buyers who keep treating gaming as niche leave a persistently underpriced, highly attentive audience on the table while CTV shows how slowly that spend gap closes even once a channel goes mainstream.

*Signal from* [*marketingdive.com*](https://marketingdive.com/?ref=medianexis.com) *·* [*Sara Karlovitch*](https://www.medianexis.com/tag/by-sara-karlovitch/) *·* [*read the original*](https://www.marketingdive.com/news/two-thirds-of-americans-are-gamers-why-hasnt-ad-spending-caught-up/830823/?ref=medianexis.com)*.*