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# Geico quietly moves sports account to Omnicom’s Momentum
- URL: https://www.medianexis.com/geico-quietly-moves-sports-account-to-omnicoms-momentum/
- Published: 2026-10-01T16:03:43.000Z
- Updated: 2026-10-28T19:29:48.000Z
- Description: Sports Business Journal’s Terry Lefton reports that Geico shifted its sports and experiential account to Momentum without a review, leaving Octagon after a stint that began in 2023.
- Author: The Signals Desk
- Tags: Agencies, Terry Lefton, Momentum adds Geico account

**Why it matters.** Momentum gains a major sports and experiential client without having to win a competitive review.

*Signal from* [*sportsbusinessjournal.com*](https://sportsbusinessjournal.com/?ref=medianexis.com) *·* [*Terry Lefton*](https://www.medianexis.com/tag/by-terry-lefton/) *·* [*read the original*](https://www.sportsbusinessjournal.com/Articles/2026/09/30/agency-gaining-momentum-with-key-geico-account/?ref=medianexis.com)*.*