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# Goalhanger takes ad sales in-house from January 2027
- URL: https://www.medianexis.com/goalhanger-takes-ad-sales-in-house-from-january-2027/
- Published: 2026-10-01T16:06:30.000Z
- Updated: 2026-10-01T16:06:31.000Z
- Description: Advanced Television reports that Goalhanger is bringing advertising sales fully in-house starting January 2027, letting brands build cross-platform deals directly with its own commercial team rather than buying podcast ads as a standalone line item.
- Author: The Signals Desk
- Tags: Agencies, Competition Authority, Goalhanger brings ad sales in-house

**Why it matters.** Agencies lose the option of buying Goalhanger inventory through third-party sales reps and must now negotiate cross-platform packages directly with the publisher.

*Signal from* [*advanced-television.com*](https://advanced-television.com/?ref=medianexis.com) *·* [*Competition Authority*](https://www.medianexis.com/tag/by-competition-authority/) *·* [*read the original*](https://www.advanced-television.com/2026/10/01/goalhanger-bringing-ad-sales-in-house/?ref=medianexis.com)*.*