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# Goodby Silverstein wins first-ever AOR for SunnyD, Juicy Juice owner
- URL: https://www.medianexis.com/goodby-silverstein-wins-first-ever-aor-for-sunnyd-juicy-juice-owner/
- Published: 2026-11-13T17:58:26.000Z
- Updated: 2026-11-13T17:58:26.000Z
- Description: Adweek’s Christopher Cicchiello reports that Harvest Hill Beverage Company named Goodby Silverstein & Partners its first-ever creative agency of record, covering SunnyD, Juicy Juice, Little Hug, Daily’s Cocktails and Nutrament, while working alongside Omnicom media agency UM.
- Author: Medianexis Signals Desk
- Tags: Agencies, Christopher Cicchiello, SunnyD, Juicy Juice hire Goodby Silverstein

**Why it matters.** Landing a multi-brand AOR role with no prior incumbent gives Goodby Silverstein a stronger claim on future Harvest Hill portfolio work.

*Signal from* [*adweek.com*](https://adweek.com/?ref=medianexis.com) *·* [*Christopher Cicchiello*](https://www.medianexis.com/tag/by-christopher-cicchiello/) *·* [*read the original*](https://www.adweek.com/agencies/sunnyd-and-juicy-juice-hand-their-comeback-to-goodby-silverstein-partners/?ref=medianexis.com)*.*