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# Google adds ad-targeting opt-in to Gmail and Photos data via Personal Intelligence
- URL: https://www.medianexis.com/google-adds-ad-targeting-opt-in-to-gmail-and-photos-data-via-personal-intelligence/
- Published: 2026-10-27T14:23:51.000Z
- Updated: 2026-10-29T14:01:10.000Z
- Description: The Verge’s Jess Weatherbed reports that Google quietly updated its privacy policy on October 16th, adding language letting Gmail, Drive, and Photos data feed personalized ads once users connect those services to Search’s Personal Intelligence AI features.
- Author: The Signals Desk
- Tags: Ad-tech, Jess Weatherbed, Google may use Gmail/Photos data for ad targeting

**Why it matters.** Google gains a new consent pathway to pipe its deepest first-party data stores into ad targeting, widening its data advantage over rivals who lack an equivalent AI-assistant foothold.

*Signal from* [*theverge.com*](https://theverge.com/?ref=medianexis.com) *·* [*Jess Weatherbed*](https://www.medianexis.com/tag/by-jess-weatherbed/) *·* [*read the original*](https://www.theverge.com/tech/1017600/google-personal-intelligence-privacy-policy-ads-update?ref=medianexis.com)*.*