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# Google adds agentic commerce tools across Search, YouTube and Gmail
- URL: https://www.medianexis.com/google-adds-agentic-commerce-tools-across-search-youtube-and-gmail/
- Published: 2026-09-17T15:26:14.000Z
- Updated: 2026-09-17T15:26:14.000Z
- Description: Google unveiled agentic commerce updates at Rethink ROI, including an “AI Performance Insights” dashboard and an open-standard “Universal Cart” letting shoppers buy across Search, YouTube and Gmail.
- Author: Fabric.Media Editorial
- Tags: Ad-tech, AI, Laurie Sullivan, Google agentic commerce updates

**Why it matters.** Retailers who fail to submit conversational and video attributes to Merchant Center risk losing visibility as AI Overviews and AI Mode become the discovery layer for shopping.

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=medianexis.com) *·* [*Laurie Sullivan*](https://www.medianexis.com/tag/by-laurie-sullivan/) *·* [*read the original*](https://www.mediapost.com/publications/article/418046/?ref=medianexis.com)*.*