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# Google and OpenAI roll out dueling AI try-on tools in same week
- URL: https://www.medianexis.com/google-and-openai-roll-out-dueling-ai-try-on-tools-in-same-week/
- Published: 2026-10-03T12:23:20.000Z
- Updated: 2026-10-03T12:23:20.000Z
- Description: The New Things’ Joanna Stern reports that Google Photos Wardrobe and ChatGPT Virtual Try On both launched this week, letting shoppers preview clothes on their own bodies instead of a model’s, with ChatGPT’s version still rough around the edges.
- Author: The Signals Desk
- Tags: Ad-tech, AI, Joanna Stern, Joanna Stern: AI try-on clothing tools

**Why it matters.** Retailers gain a new checkout-adjacent surface, but Google and OpenAI gain the leverage, positioning themselves closer to the transaction than the brands selling the clothes.

*Signal from* [*The New Things (Joanna Stern)*](https://thenewthings.com/?ref=medianexis.com) *·* [*Joanna Stern*](https://www.medianexis.com/tag/by-joanna-stern/) *·* [*read the original*](https://thenewthings.com/p/ai-wants-to-get-you-un-dressed?ref=medianexis.com)*.*