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# Google search CPCs jump as Amazon returns to shopping auctions
- URL: https://www.medianexis.com/google-search-cpcs-jump-as-amazon-returns-to-shopping-auctions/
- Published: 2026-10-19T16:50:48.000Z
- Updated: 2026-10-19T16:50:49.000Z
- Description: MediaPost’s Laurie Sullivan reports that Tinuiti’s Digital Ads Benchmark Report found Google search cost-per-click growth accelerated from 1% in Q2 to 4% in Q3 2026.
- Author: The Signals Desk
- Tags: Ad-tech, Laurie Sullivan, Google search CPCs jump as Amazon returns to shopping auctions

**Why it matters.** Search advertisers now face higher costs to hold impression share as ecommerce rivals re-crowd Google’s shopping auctions.

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=medianexis.com) *·* [*Laurie Sullivan*](https://www.medianexis.com/tag/by-laurie-sullivan/) *·* [*read the original*](https://www.mediapost.com/publications/article/418796/google-paid-search-becoming-more-expensive.html?ref=medianexis.com)*.*