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# Google to personalize AI Mode ads using Gmail, Photos data
- URL: https://www.medianexis.com/google-to-personalize-ai-mode-ads-using-gmail-photos-data/
- Published: 2026-10-29T14:01:10.000Z
- Updated: 2026-10-29T14:01:10.000Z
- Description: eMarketer’s Asa Hiken reports that Google will begin personalizing AI Mode ads using signals pulled from users’ Gmail and Photos content. The move extends Google’s ad-targeting reach into personal Workspace data that previously sat outside its advertising ecosystem.
- Author: The Signals Desk
- Tags: Ad-tech, AI, Asa Hiken, Google may use Gmail/Photos data for ad targeting

**Why it matters.** Advertisers gain a richer first-party signal set inside Google’s walled garden, while users lose the ability to keep personal content separate from ad targeting.

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Asa Hiken*](https://www.medianexis.com/tag/by-asa-hiken/) *·* [*read the original*](https://www.emarketer.com/content/google-begin-personalizing-ai-mode-ads-users-gmail-photos-content?ref=medianexis.com)*.*