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# Google’s ad tech remedies land, but publishers may see little extra revenue
- URL: https://www.medianexis.com/googles-ad-tech-remedies-land-but-publishers-may-see-little-extra-revenue/
- Published: 2026-10-21T13:19:18.000Z
- Updated: 2026-10-21T13:19:18.000Z
- Description: A Media Operator’s Kari McMahon reports that Google’s court-ordered ad tech remedies — disclosure, AdX real-time bidding against rivals, and deeper Prebid integration — take effect 60 days after final judgment, with some requirements taking 15 months.
- Author: The Signals Desk
- Tags: Ad-tech, Kari McMahon, Google's ad tech remedies land, but publishers may see little extra revenue

**Why it matters.** Publishers gain the right to export historical ad-serving data from DFP and AdX, giving them leverage to build first-party data products independent of Google.

*Signal from* [*amediaoperator.com*](https://amediaoperator.com/?ref=medianexis.com) *·* [*Kari McMahon*](https://www.medianexis.com/tag/by-kari-mcmahon/) *·* [*read the original*](https://www.amediaoperator.com/news/google-adtech-ruling-publishers/?ref=medianexis.com)*.*