> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Google’s ad tech remedies leave DV360 and measurement moats untouched
- URL: https://www.medianexis.com/googles-ad-tech-remedies-leave-dv360-and-measurement-moats-untouched/
- Published: 2026-09-21T18:07:51.000Z
- Updated: 2026-09-21T18:07:51.000Z
- Description: Ronan is always on the case with new insights-- this time his piece on Justice Brinkema’s ruling forces Google to open AdX, add Prebid interoperability and stop tying AdX to DFP, but skips forced divestiture. Sources tell Digiday the deeper moats around demand, signals and measurement remain intact.
- Author: The Signals Desk
- Tags: Ad-tech, Ronan Shields, Adland's reliance on Google's ad stack

**Why it matters.** Rivals gain sell-side data and auction transparency, but as long as DV360’s demand-side control stays unbroken, publishers still can’t negotiate yield away from Google’s pipes.

*Signal from* [*digiday.com*](https://digiday.com/?ref=medianexis.com) *·* [*Ronan Shields*](https://www.medianexis.com/tag/by-ronan-shields/) *·* [*read the original*](https://digiday.com/media-buying/can-adland-realistically-reduce-its-reliance-on-googles-vertically-integrated-ad-stack/?ref=medianexis.com)*.*