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# Google’s Gemini gets a talking, watermarked brand avatar
- URL: https://www.medianexis.com/googles-gemini-gets-a-talking-watermarked-brand-avatar/
- Published: 2026-09-27T21:00:23.000Z
- Updated: 2026-09-27T21:00:23.000Z
- Description: MediaPost’s Laurie Sullivan reports Google introduced “Live Avatar,” a Gemini 3.8 Live feature that pairs the model with video generation and speech so brands can build a visual persona that listens, sees and speaks in real time.
- Author: The Signals Desk
- Tags: Ad-tech, AI, Laurie Sullivan, Google launches conversational avatar for brands

**Why it matters.** Brands that want a custom Live Avatar must first get on Google’s enterprise allowlist, giving Google a gatekeeping role over who can deploy the format.

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=medianexis.com) *·* [*Laurie Sullivan*](https://www.medianexis.com/tag/by-laurie-sullivan/) *·* [*read the original*](https://www.mediapost.com/publications/article/418288/google-launches-conversational-avatar.html?edition=143948&ref=medianexis.com)*.*