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# goTom’s AI ad sales platform now runs Zattoo’s entire CTV operation
- URL: https://www.medianexis.com/gotoms-ai-ad-sales-platform-now-runs-zattoos-entire-ctv-operation/
- Published: 2026-10-06T13:51:59.000Z
- Updated: 2026-10-06T13:51:59.000Z
- Description: ExchangeWire reports that Zattoo now runs its full ad sales operation on goTom’s AI-native platform, which unifies CRM, order management and billing from first quote to invoice, speeding up bookings like dynamic ad insertion.
- Author: The Signals Desk
- Tags: Streaming, AI, goTom launches AI-automated CTV ad sales platform

*Signal from* [*exchangewire.com*](https://exchangewire.com/?ref=medianexis.com) *·* [*read the original*](https://www.exchangewire.com/blog/2026/10/05/gotom-powers-the-next-generation-of-ctv-ad-sales-built-for-speed-automated-by-ai/?ref=medianexis.com)*.*