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# Gracenote adds Sports MCP server, entertainment SLM to AI roadmap
- URL: https://www.medianexis.com/gracenote-adds-sports-mcp-server-entertainment-slm-to-ai-roadmap/
- Published: 2026-09-11T00:19:11.000Z
- Updated: 2026-09-11T00:19:12.000Z
- Description: Nielsen’s Gracenote unveiled the next phase of its AI product roadmap, adding a Sports MCP Server, an entertainment-focused small language model and task-oriented agents alongside its existing Video MCP Server.
- Author: Fabric.Media Editorial
- Tags: Streaming, AI, Gracenote expands AI product roadmap with sports MCP server

**Why it matters.** Media companies gain a licensed alternative to general-purpose LLMs for sports and entertainment metadata, where Gracenote’s own research found generic models fabricated data for nearly one in five titles tested.

*Signal from* [*nielsen.com*](https://nielsen.com/?ref=medianexis.com) *·* [*read the original*](https://www.nielsen.com/news-center/2026/gracenote-expands-ai-product-roadmap-with-sports-mcp-server-entertainment-slm-and-agents/?ref=medianexis.com)*.*