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# H.I.G. Capital launches creator-economy roll-up with Jake Rosen Entertainment buy
- URL: https://www.medianexis.com/h-i-g-capital-launches-creator-economy-roll-up-with-jake-rosen-entertainment-buy/
- Published: 2026-11-14T22:16:01.000Z
- Updated: 2026-11-14T22:16:02.000Z
- Description: Business Insider’s Lucia Moses reports that H.I.G. Capital has formed a platform called Waveborn to acquire creator-economy companies, starting with talent management firm Jake Rosen Entertainment, with terms undisclosed.
- Author: Medianexis Signals Desk
- Tags: Creators, Lucia Moses, H.I.G. Capital backs creator economy rollup

**Why it matters.** Other private equity firms are expected to follow H.I.G.‘s roll-up model, per advisory firm Quartermast, which tracked 118 creator-economy deals so far this year versus 93 in all of 2025.

*Signal from* [*businessinsider.com*](https://businessinsider.com/?ref=medianexis.com) *·* [*Lucia Moses*](https://www.medianexis.com/tag/by-lucia-moses/) *·* [*read the original*](https://www.businessinsider.com/hig-capital-backs-rollup-venture-jake-rosen-entertainment-creator-economy-2026-11?ref=medianexis.com)*.*