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# Hallmark taps iSpot for outcomes-based measurement ahead of holiday push
- URL: https://www.medianexis.com/hallmark-taps-ispot-for-outcomes-based-measurement-ahead-of-holiday-push/
- Published: 2026-10-03T12:25:33.000Z
- Updated: 2026-10-03T12:25:34.000Z
- Description: Adweek’s Bill Bradley reports that Hallmark Media and iSpot struck a partnership to validate delivery and link cross-platform ad exposure to outcomes like website visits, box-office sales and in-store purchases across Hallmark’s non-linear TV properties.
- Author: The Signals Desk
- Tags: Measurement, Jon Lafayette, Bill Bradley, Comcast: multiscreen TV ads double incremental ROAS

**Why it matters.** Advertisers buying Hallmark’s Countdown to Christmas slate gain a single, deduplicated cross-platform view instead of separate linear, digital and FAST numbers.

*Based on reporting by* [*The Measure*](https://www.themeasure.net/ad-news-hallmark-media-picks-ispot-to-measure-digital-inventory/?ref=medianexis.com) *—* [*Jon Lafayette*](https://www.medianexis.com/tag/by-jon-lafayette/) *·* [*adweek.com*](https://www.adweek.com/convergent-tv/hallmark-advertisers-measurement-ispot/?ref=medianexis.com) *—* [*Bill Bradley*](https://www.medianexis.com/tag/by-bill-bradley/)*.*