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# Havas exec: Total TV infrastructure is ready, brands aren’t
- URL: https://www.medianexis.com/havas-exec-total-tv-infrastructure-is-ready-brands-arent/
- Published: 2026-10-11T01:38:12.000Z
- Updated: 2026-10-11T01:38:12.000Z
- Description: VideoWeek’s Dan Meier interviews Havas Media Germany’s Ellinor Klier, who says agencies, publishers and tech platforms have already built the infrastructure for Total Video, but brands still need to adopt the unified buying approach across linear, CTV and digital video.
- Author: The Signals Desk
- Tags: Agencies, Dan Meier, VideoWeek: industry ready for 'Total TV'

*Signal from* [*videoweek.com*](https://videoweek.com/?ref=medianexis.com) *·* [*Dan Meier*](https://www.medianexis.com/tag/by-dan-meier/) *·* [*read the original*](https://videoweek.com/2026/10/08/the-industry-is-ready-for-total-tv-now-brands-need-to-embrace-it/?ref=medianexis.com)*.*