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# Highdive launches first T-Mobile campaign with Bryan Cranston
- URL: https://www.medianexis.com/highdive-launches-first-t-mobile-campaign-with-bryan-cranston/
- Published: 2026-11-10T22:19:35.000Z
- Updated: 2026-11-10T22:19:35.000Z
- Description: MediaPost’s Fern Siegel reports that Highdive debuted its first work for T-Mobile, a Bryan Cranston-led campaign for the carrier’s new T-Mix plan.
- Author: Medianexis Signals Desk
- Tags: Agencies, Fern Siegel, T-Mobile overhauls agency roster, taps Highdive and Anomaly

**Why it matters.** T-Mobile’s roster overhaul gives Highdive and Anomaly the lead creative and strategy mandate that Dentsu Creative held until its in-house move last year.

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=medianexis.com) *·* [*Fern Siegel*](https://www.medianexis.com/tag/by-fern-siegel/) *·* [*read the original*](https://www.mediapost.com/publications/article/419297/highdive-bryan-cranston-wake-up-america-to-t-mobi.html?ref=medianexis.com)*.*