> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Holdco earnings calls show pitches are no longer one-size-fits-all
- URL: https://www.medianexis.com/holdco-earnings-calls-show-pitches-are-no-longer-one-size-fits-all/
- Published: 2026-10-23T13:26:53.000Z
- Updated: 2026-10-23T13:26:53.000Z
- Description: Digiday’s Seb Joseph reports that holdco earnings calls reveal pitching has fragmented: Havas’s François Laroze cited integrated pitches, Publicis’s Arthur Sadoun described tighter two-holdco contests replacing full beauty parades, and Omnicom’s John Wren focused on tech-investment value.
- Author: The Signals Desk
- Tags: Agencies, Seb Joseph, Digiday Future of Marketing Briefing on agency pitches

**Why it matters.** Advertisers now set pitch formats to favor the holdco strengths they already prefer, forcing holdcos to compete on narrower, self-defined terms rather than a common process.

*Signal from* [*digiday.com*](https://digiday.com/?ref=medianexis.com) *·* [*Seb Joseph*](https://www.medianexis.com/tag/by-seb-joseph/) *·* [*read the original*](https://digiday.com/marketing/future-of-marketing-briefing-advertisers-have-more-ways-than-ever-to-choose-a-holdco-and-free-holdcos-to-choose-from/?ref=medianexis.com)*.*