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# Holdco production hubs squeeze independent studios
- URL: https://www.medianexis.com/holdco-production-hubs-squeeze-independent-studios/
- Published: 2026-11-02T15:21:55.000Z
- Updated: 2026-11-02T15:21:55.000Z
- Description: Adweek’s Brittaney Kiefer reports that WPP’s new 34,000-square-foot Devon’s Point hub, following February’s WPP Production launch, combines AI-powered, virtual, and human-led production under one roof.
- Author: The Signals Desk
- Tags: Agencies, Brittaney Kiefer, Adweek: holdcos consolidating production studios

**Why it matters.** As holdcos bring production in-house at scale, independent studios lose access to the client work they’ve traditionally relied on.

*Signal from* [*adweek.com*](https://adweek.com/?ref=medianexis.com) *·* [*Brittaney Kiefer*](https://www.medianexis.com/tag/by-brittaney-kiefer/) *·* [*read the original*](https://www.adweek.com/creativity/adweek-creativity-advantage-as-holdcos-consolidate-production-independent-studios-are-under-threat/?ref=medianexis.com)*.*