> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Holdcos still chasing CEOs, two decades after the courtship began
- URL: https://www.medianexis.com/holdcos-still-chasing-ceos-two-decades-after-the-courtship-began/
- Published: 2026-10-18T17:48:13.000Z
- Updated: 2026-10-18T17:48:14.000Z
- Description: Digiday’s Seb Joseph reports that Publicis CEO Arthur Sadoun’s claim of pitching directly to CEOs reignited debate over whether holdcos have ever truly broken into the C-suite, a goal they’ve chased since 2008 by buying data and consulting shops.
- Author: The Signals Desk
- Tags: Agencies, Seb Joseph, Digiday Future of Marketing: holdcos and c-suite

**Why it matters.** Holdcos risk losing the CMO relationship that still controls the agency review even as they court CEOs, since internal buying teams lose sway once a holdco’s chief client officer bonds with the C-suite.

*Signal from* [*digiday.com*](https://digiday.com/?ref=medianexis.com) *·* [*Seb Joseph*](https://www.medianexis.com/tag/by-seb-joseph/) *·* [*read the original*](https://digiday.com/marketing/future-of-marketing-briefing-the-holdcos-long-awkward-courtship-of-the-c-suite/?ref=medianexis.com)*.*