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# Holding companies clash over pitchless client wins
- URL: https://www.medianexis.com/holding-companies-clash-over-pitchless-client-wins/
- Published: 2026-11-10T22:17:16.000Z
- Updated: 2026-11-10T22:17:16.000Z
- Description: Adweek’s Christopher Cicchiello reports that holding company CEOs are fighting openly over whether handshake deals, like Publicis’s pitchless wins of PepsiCo media and LVMH Asia-Pacific from Omnicom and WPP, replace proper due diligence.
- Author: Medianexis Signals Desk
- Tags: Agencies, Christopher Cicchiello, Adweek: agency reviews give way to handshake deals

**Why it matters.** If handshake deals replace formal reviews, agencies lose the competitive review process that let challengers break into incumbent accounts.

*Signal from* [*adweek.com*](https://adweek.com/?ref=medianexis.com) *·* [*Christopher Cicchiello*](https://www.medianexis.com/tag/by-christopher-cicchiello/) *·* [*read the original*](https://www.adweek.com/agencies/adweek-agencies-advantage-as-reviews-give-way-to-handshakes-clients-will-decide-the-fate-of-the-pitch/?ref=medianexis.com)*.*