> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Horizon Commerce, Pacvue deepen retail media data partnership
- URL: https://www.medianexis.com/horizon-commerce-pacvue-deepen-retail-media-data-partnership/
- Published: 2026-09-27T21:00:17.000Z
- Updated: 2026-09-27T21:00:17.000Z
- Description: MediaPost’s Steve McClellan reports that Horizon Commerce and Pacvue are expanding their alliance, linking Horizon’s Blu Commerce analytics to Pacvue’s commerce media software so brands can plan, buy and measure retail media campaigns in one workflow instead of juggling disconnected systems.
- Author: The Signals Desk
- Tags: Retail-media, Steve McClellan, Horizon Commerce, Pacvue expand alliance

**Why it matters.** Brands using the connected system get standardized reporting across retailers like Amazon, Walmart and Target instead of reconciling each network’s own metrics separately.

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=medianexis.com) *·* [*Steve McClellan*](https://www.medianexis.com/tag/by-steve-mcclellan/) *·* [*read the original*](https://www.mediapost.com/publications/article/418279/horizon-commerce-pacvue-expand-alliance.html?edition=143959&ref=medianexis.com)*.*