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# How agentic buying actually works in CTV, via one early-adopter agency
- URL: https://www.medianexis.com/how-agentic-buying-actually-works-in-ctv-via-one-early-adopter-agency/
- Published: 2026-10-08T23:00:16.000Z
- Updated: 2026-10-08T23:00:17.000Z
- Description: AdExchanger’s Victoria McNally reports that agency InterMedia now runs agentic CTV buying through Claude, using Vibe.co’s MCP integration and Olyzon’s API-based orchestration layer to analyze campaigns and execute changes.
- Author: The Signals Desk
- Tags: Ad-tech, AI, Victoria McNally, Adweek: AI agents increasingly control ad dollars

**Why it matters.** Agencies that stitch together third-party AI tools now rather than build in-house set the template holding companies will have to match or buy their way into.

*Signal from* [*adexchanger.com*](https://adexchanger.com/?ref=medianexis.com) *·* [*Victoria McNally*](https://www.medianexis.com/tag/by-victoria-mcnally/) *·* [*read the original*](https://www.adexchanger.com/ctv-roundup/how-does-agentic-buying-work-in-ctv/?ref=medianexis.com)*.*