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# Hub study: streaming discovery is getting worse, not better
- URL: https://www.medianexis.com/hub-study-streaming-discovery-is-getting-worse-not-better/
- Published: 2026-11-13T17:59:25.000Z
- Updated: 2026-11-13T17:59:25.000Z
- Description: The Measure’s John Cassillo reports that Hub’s new Conquering Content study finds 47% of viewers say it’s hard to differentiate the unique content each streaming service offers, up from 41% last year, while 56% wish it was easier to track when new movies hit streaming, up from 49%.
- Author: Medianexis Signals Desk
- Tags: Streaming, John Cassillo, Nielsen: young adults want unified streaming program guide

**Why it matters.** Streamers that fail to solve discovery cede the entry point to FASTs and OEM homescreens, which now control how viewers find content in the first place.

*Signal from* [*The Measure*](https://www.themeasure.net/?ref=medianexis.com) *·* [*John Cassillo*](https://www.medianexis.com/tag/by-john-cassillo/) *·* [*read the original*](https://www.themeasure.net/its-getting-harder-for-streaming-viewers-to-find-what-to-watch-hub/?ref=medianexis.com)*.*