> ## Content Index
> Fetch the complete content index at: https://www.medianexis.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# IAB expands Open Measurement SDK to pause and home screen ads
- URL: https://www.medianexis.com/iab-expands-open-measurement-sdk-to-pause-and-home-screen-ads/
- Published: 2026-11-10T22:19:30.000Z
- Updated: 2026-11-10T22:19:57.000Z
- Description: MediaPost’s Wayne Friedman reports that the IAB is expanding its Open Measurement SDK to cover pause, home screen, screensaver and overlay ads on CTV.
- Author: Medianexis Signals Desk
- Tags: Measurement, Wayne Friedman, IAB expands Open Measurement SDK

*Signal from* [*mediapost.com*](https://mediapost.com/?ref=medianexis.com) *·* [*Wayne Friedman*](https://www.medianexis.com/tag/by-wayne-friedman/) *·* [*read the original*](https://www.mediapost.com/publications/article/419319/iab-to-expand-open-measurement-sdk-pause-home.html?ref=medianexis.com)*.*