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# IAB finalizes new standard for classifying video ads across CTV, social, retail
- URL: https://www.medianexis.com/iab-finalizes-new-standard-for-classifying-video-ads-across-ctv-social-retail/
- Published: 2026-09-29T12:21:29.000Z
- Updated: 2026-09-29T12:21:29.000Z
- Description: IAB is reporting that it finalized a new standard classifying video ad environments by consumer viewing experience and operational signals, following a public comment period, covering CTV, online video, social, retail media and video podcasts.
- Author: The Signals Desk
- Tags: Measurement, IAB finalizes new standard for classifying video ads across CTV, social, retail

**Why it matters.** Buyers and sellers now have a common taxonomy to reference in contracts and measurement deals, making cross-platform video comparisons the expected norm rather than a negotiated exception.

*Signal from* [*iab.com*](https://iab.com/?ref=medianexis.com) *·* [*read the original*](https://www.iab.com/guidelines/a-new-standard-for-classifying-video-advertising/?ref=medianexis.com)*.*