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# IAB lifts 2026 ad spend forecast, warns of 2027 pullback
- URL: https://www.medianexis.com/iab-lifts-2026-ad-spend-forecast-warns-of-2027-pullback/
- Published: 2026-09-14T15:04:37.000Z
- Updated: 2026-09-14T15:04:37.000Z
- Description: The article’s body did not load with usable verbatim text on ad spend figures, so specific 2026 and 2027 forecast numbers cannot be confirmed from this page.
- Author: Fabric.Media Editorial
- Tags: Measurement, Grace Harmon, IAB lifts 2026 ad spend forecast, warns of 2027 pullback

*Signal from* [*emarketer.com*](https://emarketer.com/?ref=medianexis.com) *·* [*Grace Harmon*](https://www.medianexis.com/tag/by-grace-harmon/) *·* [*read the original*](https://www.emarketer.com/content/iab-raises-ad-spending-forecast-2026-marketers-should-brace-2027-slowdown?ref=medianexis.com)*.*