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# IAB proposes three-tier framework for crediting AI-driven purchases
- URL: https://www.medianexis.com/iab-proposes-three-tier-framework-for-crediting-ai-driven-purchases/
- Published: 2026-11-13T17:59:54.000Z
- Updated: 2026-11-13T17:59:54.000Z
- Description: AdExchanger reports that the IAB’s new AI-Era Attribution Blueprint splits AI-involved purchases into human-owned, AI-assisted and AI-executed conversions, with sub-types for how much the AI shaped intent versus choice.
- Author: Medianexis Signals Desk
- Tags: Measurement, AI, AdExchanger roundup: AI purchase influence, premium TV

**Why it matters.** Advertisers lose a reliable read on attribution until a standard for crediting AI-assisted and AI-executed purchases is actually adopted industry-wide.

*Signal from* [*adexchanger.com*](https://adexchanger.com/?ref=medianexis.com) *·* [*read the original*](https://www.adexchanger.com/daily-news-roundup/friday-13112026/?ref=medianexis.com)*.*